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Branded guided-selling and product discovery experiences designed to guide shoppers to the right products, increase conversions and build brand trust.
Role: Art Direction · UX/UI Design · Brand Application · Conversion Design
I designed and served as the Art Director for product recommendation quizzes, translating each brand's visual identity into an engaging, user-friendly shopping experience.
Challenge:
Create experiences that felt distinctly native to each brand while working within a scalable product framework.
Brand specificity: Every experience needed to feel like it belonged to the brand, not a generic Digioh template.
Product scalability: The underlying experience needed to work within Digioh's quiz builder and accommodate different products, questions, and customer requirements.
Solution:
Create quiz wireframes that could be easily translated to different brand systems.
Working closely with the product team, I helped develop a system that allowed users to set up style guidelines that could be leveraged across quizzes and other campaigns.
Results:
The result was a collection of experiences that shared a common product foundation while giving each brand its own visual identity, tone, and shopping experience. The design team was able to significantly reduce customer onboarding time and design beautifully branded quizzes that seamlessly blended in with their websites and branding.
30+
Custom Quiz Designs
3X+
Conversion Rate Lift
20%
of Total Revenue
1M+
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Google Sites
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