Lincoln & Son Construction

Scope: Logo Design · Illustration · Merchandise

Lincoln & Son is a multigenerational construction company run by a father-and-son team. They wanted a brand that felt rugged and authentic while incorporating their shared interests in music and motorcycles.

I created a custom illustrated identity that draws from those influences without feeling like a replica of an existing band or motorcycle brand.

The resulting mark gives the company a distinctive identity that works across vehicles, apparel, merchandise, and marketing materials.

Impact: Acquired new customers within 7 days of brand re-launch.