Embedded Files
Scope: Logo Redesign · Brand Guidelines · Decks · Digital Campaigns · Lead Gen Playbooks · Videos
Digioh is a SaaS company that helps brands capture customer data through interactive experiences. The challenge was creating a visual identity that made a technical product feel fun, approachable, and human.
I redesigned the brand around a system of original characters that represent the connections Digioh helps brands create with their customers, their interests, and each other.
The identity was then extended across digital campaigns, presentations, videos, and marketing materials to create a more consistent and recognizable brand.
Impact: 4X increase in organic leads in 90 days.
Brand Guidelines
The Digioh style guide was created to make it easy for partners and internal stakeholders to properly use Digioh's logo, color palette, typography, imagery, and brand voice.
Asset Library
An internal asset library that contains approved logos, colors, icons, background images, banners, and character artwork.
All characters designed by Jace Farran. Some illustrations done by Chris Skjærvik.
Decks & Presentations
Slide deck templates allowed the sales and marketing teams to create new pitch decks and downloadable playbooks for lead generation.
Google Sites
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